It takes a very special camera        

             to instill such a sense of pride.

                      Because it takes a special

                 camera to produce such

                          spectacular results.

                   When you take a photograph

                           with a Hasselblad and blow

                         it up to larger than life-size,

                     the image is incredibly sharp,                                             virtually grainless, and

                             absolutely breathtaking.

                     There are a lot of reasons why.

                            The masterful Zeiss lens,

                     the time-honored Hasselblad                                                workmanship and the format

                     itself, the 2.5" square negative

                   a Hasselblad delivers, turns a 

                     Hasselblad print into perfection.

                        Professional photographers

                  have known this all along.

                       Now is your chance to upgrade

                      your photographic skills

                           with a Hasselblad.

                        Invest in one. Shoot your first roll.  

                  And blow up your favorite prints.

                             You'll be floored by how they

                   look on your walls